Privacy Policy

Last updated: Oct 2025

Welcome to The Potential House. We respect your privacy and are committed to protecting your personal data. This policy explains how we collect, use, and safeguard your information when you visit our website, contact us, or use our services.

1. Who We Are

The Potential House Studio Ltd (“we”, “us”, or “our”) is a company registered in England and Wales. We provide pre-purchase architectural consultancy services and related content.
Registered office: 80-83 Long Lane, London, EC1A 9ET 
Email: hello@thepotentialhouse.com

We are the data controller responsible for your personal information.

2. What Information We Collect

We may collect and process the following types of personal data:

  • Contact information: name, email address, phone number, and postal address.

  • Property details: information you provide about a property you are considering.

  • Booking information: details of any consultations, calls, or services you schedule with us.

  • Payment information: if you purchase a service, payment details are processed securely by our third-party payment providers (we do not store card details).

  • Website usage data: information about how you use our site (e.g. IP address, browser type, referral source, pages visited) via cookies and analytics tools.

3. How We Use Your Information

We use your personal data to:

  • Provide our services and fulfil any contracts entered into with you.

  • Respond to enquiries and communicate with you about your booking or project.

  • Send service-related updates, reminders, and follow-ups.

  • Improve our website, services, and user experience.

  • With your consent, send occasional marketing emails about news, content, or services. You can opt out at any time.

We will not sell, rent, or trade your personal information without your prior consent.

4. Legal Bases for Processing

We process your data under the following legal bases:

  • Contract: to provide services you’ve requested or purchased.

  • Consent: for optional marketing communications.

  • Legitimate interests: to improve our services, communicate with you, and protect our business.

  • Legal obligation: where required by law (e.g. tax records).

5. How We Share Your Information

We only share your data with trusted third parties when necessary to deliver our services, including:

  • Payment processors (e.g. Stripe)

  • Booking and scheduling software providers (e.g. Acuity)

  • Email and marketing platforms (e.g. Mailchimp)

  • Professional subcontractors (e.g. architects) where relevant to your project

All third parties are required to process your data securely and in compliance with data protection law.

6. Data Retention

We retain your personal data only as long as necessary for the purposes it was collected — typically:

  • Client and project data: 7 years (for legal and insurance purposes)

  • Marketing data: until you withdraw consent

  • Website analytics data: up to 26 months

7. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you

  • Request correction or deletion of your data

  • Object to or restrict certain types of processing

  • Withdraw consent for marketing at any time

  • Lodge a complaint with the UK Information Commissioner’s Office (ICO)

To exercise any of these rights, contact us at hello@thepotentialhouse.com.

8. Cookies and Website Analytics

Our website uses cookies and similar technologies to improve your browsing experience, analyse site traffic, and help us understand how visitors use our services.

What are cookies?
Cookies are small text files stored on your device when you visit a website. They help the site function properly and provide information to us as the site owner.

Types of cookies we use:

  • Essential cookies: Required for the site to work (e.g. booking system, security features).

  • Analytics cookies: To understand how visitors use our site (e.g. pages visited, time spent). We use tools such as Google Analytics, which collect anonymised data.

  • Functionality cookies: To remember your preferences and improve your experience.

  • Marketing cookies (if applicable): Used only if you consent, to show relevant ads or track campaign effectiveness.

Managing cookies:
On your first visit, you will be asked to accept or manage cookies. You can change your preferences at any time in your browser settings. Please note that disabling cookies may affect site functionality.

9. Security

We take data security seriously and use appropriate technical and organisational measures to protect your personal data from loss, misuse, or unauthorised access.

10. Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated “Last updated” date.

11. Contact Us

If you have any questions about this policy or how we handle your data, please contact:

The Potential House Studio Ltd
Email: hello@thepotentialhouse.com